Moidodyr Day

Moidodyr Day

30.Jun.2013

Moidodyr Day

National children’s Festival of cleanliness and hygiene in Sokolniki Park

The Festival took place on the 30th of June, 2013 in Moscow, Sokolniki Park.
AM.PM, the world's first brand of ready-made solutions for the bathroom, shared with all with the fact that the bathroom - the most important place in the house. AM.PM was glad to join to the family in the Russian Moidodyr’s Day - an annual holiday for the whole family! On the 30th of June, 2013 Sokolniki Park (Moscow) has become a platform for celebration of cleanliness. AM.PM discovered for everybody importance of bathroom in a modern house and presented to all the visitors sculpture of Moidodyr, fairy-tale hero, a symbol of cleanliness and hygiene. This day Sand alley in the Sokolniki Park was divided into several play-field areas. As in interactive game, the guests could take part in fun competitions, relax, enjoy sweets and, of course, get emotional gifts from AM.PM.

Company AM.PM, one of the sanitary market leaders, has chosen a good-natured washbasin, created by Korney Chukovsky, as the holiday’s talisman. Moidodyr tells young readers about importance and fun of being in the bathroom for many years. The conclusion of poem about Moidodyr became real holiday motto: "Always and everywhere - the eternal glory of the water!"

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